In Art, whether we are conscious or not, taste is not a physiological response; is the result of experience and choices we make. It is always anchored in an ideological base.

Knowledge forms ideas, and with an ideology we are able to judge.

We are responsible for our taste. If we don’t know why we like or dislike something, or if we don’t analyse the mechanisms of our judgment, we forfeit our conscience.

In design, what is good taste?

is it the re-edition of trends? Is it pure rebellion?

Or good taste is to work with creative attitude inside of what exist to generate new responses?…